Здравствуйте!
Помогите, пожалуйста, с получением статей:
1. Evaluating the Effectiveness of Trade Shows: A Personal Selling Perspective
Bradley S. O'Hara
The Journal of Personal Selling and Sales Management, Vol. 13, No. 3 (Summer, 1993), pp. 67-77
2. A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products
Dennis Gensch
Interfaces, Vol. 31, No. 3, Marketing Engineering (May - Jun., 2001), pp. S166-S183
3. Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
Roland T. Rust, Peter C. Verhoef
Marketing Science, Vol. 24, No. 3 (Summer, 2005), pp. 477-489
4. The Value of Marketing Expertise
Mehmet Paşa, Steven M. Shugan
Management Science, Vol. 42, No. 3 (Mar., 1996), pp. 370-388
5. Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology
L. Jean Harrison-Walker, Sue E. Neeley
Journal of Marketing Theory and Practice, Vol. 12, No. 1 (Winter, 2004), pp. 19-35
|